Illustration Collections

This gallery includes an extensive collection of project case studies from amongst Steven Noble’s prolific illustration collection that spans the course of many years that includes a vast array of clients showcasing brand marks, logos, packaging, animations, ad campaigns, posters, signage, editorial, and many more from the Behance portfolio. These case studies delve into the details involved in the project including the art directors and specific agencies involved in the process along with photos of the actual illustration process with sketches and scratch boarding techniques and tools used.
Coors Logo Identity Illustrated by Steven Noble
Branding, Illustration, Packaging
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Coors Logo Identity Illustrated by Steven Noble
Branding, Illustration, Packaging
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Landor Associates commissioned Steven Noble back in 2000 to create the new logo identity for both the Coors and Coors Light brand identities. The illustration included a complete re-design of the entire landscape scene including the waterfall, mountains, trees and rocks to fit inside of a much flatter oval shape and be able to be used on three different application sizes that included: (small version - under 1 ") bottles and aluminum cans, (middle version - 3"- 4") 24-36 packs, and (detailed version - 4' - 6') delivery truck. Artwork was rendered in a scratchboard woodcut style by hand and submitted digitally.