SCRATCHBOARD

LINE ART

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WOODCUTS

Steven Noble Illustrations

Illustration Collections

This gallery includes an extensive collection of project case studies from amongst Steven Noble’s prolific illustration collection that spans the course of many years that includes a vast array of clients showcasing brand marks, logos, packaging, animations, ad campaigns, posters, signage, editorial, and many more from the Behance portfolio. These case studies delve into the details involved in the project including the art directors and specific agencies involved in the process along with photos of the actual illustration process with sketches and scratch boarding techniques and tools used.
Tres Generaciones Label Illustrations by Steven Noble
Branding, Drawing, Illustration
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Tres Generaciones Label Illustrations by Steven Noble
Branding, Drawing, Illustration
1248 31

Akimbo, a design agency, commissioned Steven Noble to create a series of three portrait illustrations for Tres Generaciones to honor the three successive generations of tequila makers of the Sauza family since 1873: Don Cenobio, Don Eladio, and Don Javier Sauza.

Three generations of Sauza Dons

Don Cenobio Sauza
In 1873 Don Cenobio Sauza founded Sauza at La Perseverancia distillery. He was the first distiller to call the spirit produced from blue agave plant "tequila" and the first to export the drink to the United States.

Don Eladio Sauza
His son, Don Eladio Sauza was born in Tequila in 1883. He expanded the family business by opening branches in Monterrey and Mexico City and a concession in Spain.

Don Francisco Javier Sauza
In 1931, his son, Don Francisco Javier Sauza took over the business.
The illustrations were etched onto scratchboard with the compositon being rendered from pencil sketches.