Illustration Collections

This gallery includes an extensive collection of project case studies from amongst Steven Noble’s prolific illustration collection that spans the course of many years that includes a vast array of clients showcasing brand marks, logos, packaging, animations, ad campaigns, posters, signage, editorial, and many more from the Behance portfolio. These case studies delve into the details involved in the project including the art directors and specific agencies involved in the process along with photos of the actual illustration process with sketches and scratch boarding techniques and tools used.
Buffalo Theory Logo Illustrated by Steven Noble
Art Direction, Illustration, Drawing
4363 639
Buffalo Theory Logo Illustrated by Steven Noble
Art Direction, Illustration, Drawing
4363 639
Quinn Wong called upon the talents of Steven Noble to create a unique and creative logo for their new up and coming restaurant called Buffalo Theory in downtown San Francisco back in 2011. The theory goes: “a herd of buffalo can only move as fast as the slowest buffalo. And, when the herd is hunted, it is the slowest and weakest ones at the back that are killed first. This natural selection is good for the herd as a whole, because the general speed and health of the whole group keeps improving by the regular killing of the weakest members. 

In much the same way, the human brain can only operate as fast as the slowest brain cells. Excessive intake of alcohol, as we all know, kills brain cells, but naturally it attacks the slowest and weakest brain cells first. In this way, regular consumption of beer eliminates the weaker brain cells, making the brain a faster and more  efficient machine!” 

The illustration includes a conceptual series of gears, cogs and pistons that show the interior workings of the buffalo.