Illustration Collections

This gallery includes an extensive collection of project case studies from amongst Steven Noble’s prolific illustration collection that spans the course of many years that includes a vast array of clients showcasing brand marks, logos, packaging, animations, ad campaigns, posters, signage, editorial, and many more from the Behance portfolio. These case studies delve into the details involved in the project including the art directors and specific agencies involved in the process along with photos of the actual illustration process with sketches and scratch boarding techniques and tools used.
Arnold Arboretum of Harvard University by Steven Noble
Branding, Drawing, Illustration
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Arnold Arboretum of Harvard University by Steven Noble
Branding, Drawing, Illustration
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Harvard Univsersity along with Francis Cabone commissioned Steven Noble to illustrate a more transparent and contemporary set of brand messages through these set of illustrations. Working with a set of existing brand assets (a beloved and historic tree, the shield of Harvard University) Steven Noble evolved the logo from one that was indistinguishable from a variety of parks-type entities to one that clearly establishes the Arnold Arboretum as a valued part of Harvard.
 
Over 130 years old, the Arnold Arboretum of Harvard University was perceived as insular and mysterious... and that was just one of their major brand challenges. They needed to update their brand to better reflect their very contemporary work and strategy, especially around the research aspect of their mission. On a very practical level, they also needed to create an intuitive, consistent set of brand tools... their existing logo was virtually impossible to use, and did not effectively establish their relationship to Harvard University.